Transparent Pricing

Simple, scalable pricing.

Start with a free trial. Scale as your research needs grow. Cancel anytime.

Starter
$499/month

For solo researchers and small teams exploring synthetic research for the first time.

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  • 5,000 agent interactions / month
  • Persona Library (basic filters)
  • Survey Builder (up to 10 questions)
  • 5 core KPIs (NPS, Sentiment, Intent)
  • Report Centre (view only)
  • AI Focus Group sessions
  • Content & Campaign Simulator
  • Pricing Elasticity Simulator
  • All 14 KPIs
  • PDF Report Export
  • Custom Persona Upload
  • API Access
Most Popular
Business
$2,500/month

For product and marketing teams who need the full research and campaign simulation suite.

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  • 50,000 agent interactions / month
  • Persona Library (all filters + segments)
  • Survey Builder (unlimited questions)
  • All 14 deterministic KPIs
  • PDF & CSV Report Export
  • AI Focus Group (10 sessions/month)
  • Content & Campaign Simulator
  • Pricing Elasticity Simulator
  • Brand Intelligence Dashboard
  • Rate-limited API Access
  • Custom Persona Upload
  • Dedicated Account Manager
Enterprise
Custom

For agencies, research firms, and enterprise teams with bespoke data and compliance needs.

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  • Unlimited agent interactions
  • Full Persona Library + custom upload
  • Custom Digital Twin generation from CRM
  • All 14 KPIs + custom metric builder
  • Unlimited AI Focus Group sessions
  • A/B Variant Testing (Content Simulator)
  • Full API Access (no rate limits)
  • Virtual Community Builder
  • White-label reporting
  • SSO & SAML integration
  • Dedicated Account Manager
  • Zero data retention agreements
FAQ

Common questions.

What counts as one agent interaction?

One agent interaction is one complete response from a synthetic persona — whether that is answering a survey question, contributing to a focus group, or simulating a reaction to a content piece. Bundled tasks (e.g., a full 10-question survey) count as 10 interactions.

Is my company data safe?

Yes. All uploaded data is PII-scrubbed before any LLM call. Enterprise clients can route all calls through Azure OpenAI or AWS Bedrock with zero data retention guarantees. Custom personas are stored in dedicated, encrypted namespaces and never mixed with the public library.

Can I upgrade or downgrade at any time?

Yes. You can upgrade immediately and the new plan takes effect on the next billing cycle. Downgrades take effect at the end of your current billing period.

Is there a free trial?

Yes. Business tier includes a 14-day free trial with no credit card required. You get full access to all Business features during the trial period.

How accurate are the synthetic personas?

Our personas are validated against real-world historical outcomes. The methodology is grounded in the same approach used by AWS's AI Focus Group research, which correctly predicted Netflix's password-sharing crackdown subscriber outcomes. All KPIs are calculated deterministically — not by LLMs.

Still have questions?

Talk to our team and we will help you find the right plan for your research needs.

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