10
Tracked Reports
4
Extracted Personas
Bi-monthly
Last Updated
Connecting the Dots 2026: 5 Marketing Trends You Might Be Missing
Uncovers five key marketing trends for 2026, focusing on how AI, consumer intent vs. action, social media, fandom, and Gen Alpha will shape the market. Provides insights into fast-changing audiences and shifting habits to help marketers refine their strategies.
2026 Edelman Trust Barometer: Trust Amid Insularity
Reveals a world retreating towards insularity due to economic anxiety, geopolitical tension, and technological disruption. Explores the retreat into insular circles of trust, a loss of optimism, resistance to change, and emphasises the role of employers as trust brokers to drive progress and rebuild connection.
The Uneasy Decade: Reshaping Society, Technology, and the Global Economy
The 9th edition of Ipsos Global Trends explores global social trends and consumer attitudes, noting a significant drop in global optimism in 2025. Delves into evolving perspectives on technology, gender, immigration, and how personal values influence consumer spending.
Global Customer Experience Excellence 2025–2026
Explores how leading organisations are responding to accelerating customer expectations by orchestrating proactive, predictive experiences powered by agentic AI. Highlights the shift towards 'Total Experience,' aligning customer, employee, partner, and ecosystem interactions to build loyalty and growth.
2025 Gen Z and Millennial Survey
Now in its 14th year, this survey explores how Gen Z and Millennials prioritise growth, learning, money, meaning, and well-being. Delves into career aspirations, work/life balance, and the impact of GenAI, highlighting the interconnectedness of financial security, purpose, and overall well-being.
2025 Global Media Planning Report
Helps advertisers and publishers navigate the complex and fragmented media landscape. Identifies key trends in media consumption, including the balance between traditional and digital channels, the growth of retail media, and generational differences in media habits.
True-Luxury Global Consumer Insights 2025
Provides in-depth analysis of global luxury consumer behaviour, examining spending habits, market trends, and the evolving consumer pyramid. Identifies distinct segments within the luxury market, highlighting their financial resilience and changing preferences amidst macroeconomic shifts.
The Wealth Report 2025
Examines the evolving behaviours of private investors and family offices, providing in-depth insights into commercial and residential real estate, luxury assets, and ESG investment opportunities. Highlights shifts in luxury buying power, the growing influence of younger generations, the rise of digital nomadism, and the increasing emphasis on sustainability.
State of the Consumer 2025: When Disruption Becomes Permanent
Analyses how consumers' crisis-era habits have persisted five years after the COVID-19 pandemic, impacting spending and behaviour. Identifies five behavioural forces shaping the consumer sector and offers strategic imperatives for organisations to adapt and grow in this evolving landscape.
Global Consumer Types 2024
Identifies seven distinct consumer types through psychographic and behavioural segmentation, moving beyond traditional demographics. Offers businesses insights into consumer values, priorities, and preferences to help them tailor strategies for optimal growth, innovation, and effective audience targeting.
The research agent automatically checks for new editions of tracked reports every 2 months and extracts updated personas. New reports are queued for review before being added to the Agent Library.