Example OutputResearch: "HNWI Luxury Consumption in Asia" · 500 personas · Mixed Generations
↓ CSV / JSON ExportExecutive Summary
High-net-worth individuals in Asia are undergoing a fundamental shift from conspicuous to connoisseur consumption. Peer referral networks remain the dominant discovery channel (78%), while mainstream brand perception is the single greatest loyalty risk. Brands that protect exclusivity through allocation policies and invest in craft education will outperform those relying on digital reach.
Personas Surveyed
500
Across 8 Asian markets
Questions Asked
28
Across 7 research dimensions
Avg Response Depth
4.6/5
Exceptionally high engagement
Actionable Insights
14
Prioritised recommendations
Discovery Channels
Word of mouth / peer referral
78%
Instagram & WeChat
64%
In-store / boutique experience
57%
Private banking relationships
43%
Luxury lifestyle publications
38%
KOL / influencer content
31%
Emotional Drivers
Status & prestige 72%Craftsmanship appreciation 65%Heritage & legacy 58%Exclusivity 54%Self-reward 49%Investment value 41%
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